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Shiyam Sunder 

Saas Digital Marketing Consultant

 

Phone:

+91 8148231831

 

Email:

shiyamsunderj@gmail.com

Address:

India

Bio:

I'm passionate about people and products; and how they behave with each other

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Oh! Hi there, Nice to meet you.

 

I am a scientific performance marketer, Saas digital marketing consultant & a Growth Hacker. This is the long sentence to say I love numbers and the scientific methods.

I run widely successful international campaigns. 


I focus on developing a cutting edge innovation in the Saas digital performance marketing arena. I reverse engineer each metric and build nano targeted campaigns and continuously optimize using my own scripts. I’ve baked data-driven decisions and automation into every element of my campaigns.
 

EXPERIENCE
2019 Sep- Present

Digital Campaign Manager

FRESHWORKS INC

Working with the Demand Generation team at Freshworks. Responsible for lead generation in APAC and India across all Freshworks products. we are the backbone of our company thereby we helped our firm grow over 70% YoY consistently with our world-class team of performance marketers.

2017 Nov -2019 Aug

Digital Marketing Specialist

ZOHO CORPORATION

Worked with ManageEngine, a division of Zoho Corporation in the IT security arena with a team of energetic marketing analysts to produce a result-oriented business solution. Engaging all levels of management within IT, Engineering and Business groups to achieve business results and objectives.

2016-2017

Executive Growth Hacker

EXAMLY INC

Direct Reporting to CEO. Taken care of digital marketing practices - SEO, SEM, SMM, email campaigning & Martech

AGENCY CONSULTATION
2019 - Present

PPC Strategist 

Goto Marketers, Toronto, Canada

Overseeing Gotomarketers Saas PPC accounts, Media Planning, Marketing audit. Taken over 10 projects for GTM 

2020 May -Present

Outsourced, Digital Head

LLBrand Lab, Canada

Working as a virtual Digital head, Managing a small team of digital marketing professionals for LLB. Successfully completed 5+ short term projects for LLB clients.

2020 -Present

Senior SEM Consultant

Stan Ventures, USA

Mentoring Internal Paid Marketing team as a consultant which carries 6 fig monthly bu

CERTIFICATIONS
EDUCATION
MS, Business Analytics

BITS, PILANI

I  am equipped with influence decision-making and strategy, and will ultimately drive better business results by gaining the ability to transform data into a powerful and predictive strategic asset.

B.E, Computer Science

ANNA UNIVERSITY

Computer Science Dept Joint Secretary.

SKILLS

Performance Marketing, ABM, SAAS, Search Marketing

Reporting - Excel, Power Bi, Sisense, Datastudio, Tableau

Email Automation - Mailchimp, Active Campaign, Zoho Campaigns

Paid - Search ads, DV 360, Bing, Programmatic, Paid Social

Martech -Google Analytics, Tag Manager, Webmaster, Third Party Scripts

Website Tools : HTML, CSS, Shopify, Wordpress, Drupal, Wix

EXPERTISE
PAID SEARCH

Be there when people are looking. I focus on developing a cutting edge innovation in saas digital marketing. I reverse engineer each metric and build nano targeted campaigns and continuously optimize using my own scripts. I’ve baked data-driven decisions and automation into every element of my campaigns.

PAID SOCIAL

Social is all about reach & relevance. Your social campaigns have serious goals. I'm here to get you to them.  My scientific approach and studious process defines the audience you want to target with a list of demographic tests. I can cover end to end social campaign outreach.

DATA ANALYSIS & CRO

Keeping a sharp spotlight on ROI, I always believe in multiple funnels on data attribution to produce the exact marketing mix. That also proves me as a data-driven saas digital marketer that provides a way to scale campaigns and to make effective decisions. Finally, measure what matters and optimize your conversions.

YOU'RE IN GOOD HANDS
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AS A SPEAKER| SAAS DIGITAL MARKETING WORKSHOPS

Saas Startup Digital marketing 101
Saas Startup Digital marketing 101

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KCT Coimbatore Webinar
KCT Coimbatore Webinar

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Hello Meets Bangalore
Hello Meets Bangalore

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Saas Startup Digital marketing 101
Saas Startup Digital marketing 101

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