Saas Digital Marketing Consultant
I'm passionate about people and products; and how they behave with each other
Oh! Hi there, Nice to meet you.
I am a scientific performance marketer, Saas digital marketing consultant & a Growth Hacker. This is the long sentence to say I love numbers and the scientific methods.
I run widely successful international campaigns.
I focus on developing a cutting edge innovation in the Saas digital performance marketing arena. I reverse engineer each metric and build nano targeted campaigns and continuously optimize using my own scripts. I’ve baked data-driven decisions and automation into every element of my campaigns.
2021 August- Present
Manager- Global Demand Generation
Global Demand Generation Manager. All things paid marketing!
2019 March- Present
Saas Advisor| Managing Partner
TripleDart.com - Saas Performance Marketing Agency
#1 Apac's award-winning saas performance agency. We have helped 35+ VC-backed and bootstrapped companies build their performance marketing engine.
2021 March- 2020 August
Senior Paid Medi Startegist| Head PPC
HEY DIGITAL, Estonia
Team lead for paid media specialists and associates.
Clients - Hotjar, Mailjet, Getstream, Uncapped, Userleap, CXL, Lokalise, Pixelz, Testimonial Hero
2019 Sep-2021 March
APAC- Digital Campaign Manager
FRESHWORKS INC, India
Working with the Demand Generation team at Freshworks. Responsible for lead generation in APAC and India across all Freshworks products. we are the backbone of our company thereby we helped our firm grow over 70% YoY consistently with our world-class team of performance marketers.
2016 Nov -2019 Aug
Digital Marketing Specialist
ZOHO CORPORATION, India
Worked with ManageEngine, a division of Zoho Corporation in the IT security arena with a team of energetic marketing analysts to produce a result-oriented business solution. Engaging all levels of management within IT, Engineering and Business groups to achieve business results and objectives.
Executive Growth Hacker
EXAMLY INC, India
Direct Reporting to CEO. Taken care of digital marketing practices - SEO, SEM, SMM, email campaigning & Martech
2019 - Present
Goto Marketers, Toronto, Canada
Overseeing Gotomarketers Saas PPC accounts, Media Planning, Marketing audit. Taken over 10 projects for GTM
2020 May -Present
Outsourced, Digital Head
LLBrand Lab, Canada
Working as a virtual Digital head, Managing a small team of digital marketing professionals for LLB. Successfully completed 5+ short term projects for LLB clients.
Senior SEM Consultant
Stan Ventures, USA
Mentoring Internal Paid Marketing team as a consultant which carries 6 fig monthly bu
MS, Business Analytics
I am equipped with influence decision-making and strategy, and will ultimately drive better business results by gaining the ability to transform data into a powerful and predictive strategic asset.
B.E, Computer Science
Computer Science Dept Joint Secretary.
Performance Marketing, ABM, SAAS, Search Marketing
Reporting - Excel, Power Bi, Sisense, Datastudio, Tableau
Email Automation - Mailchimp, Active Campaign, Zoho Campaigns
Paid - Search ads, DV 360, Bing, Programmatic, Paid Social
Martech -Google Analytics, Tag Manager, Webmaster, Third Party Scripts
Website Tools : HTML, CSS, Shopify, Wordpress, Drupal, Wix
Be there when people are looking. I focus on developing a cutting edge innovation in saas digital marketing. I reverse engineer each metric and build nano targeted campaigns and continuously optimize using my own scripts. I’ve baked data-driven decisions and automation into every element of my campaigns.
Social is all about reach & relevance. Your social campaigns have serious goals. I'm here to get you to them. My scientific approach and studious process defines the audience you want to target with a list of demographic tests. I can cover end to end social campaign outreach.
DATA ANALYSIS & CRO
Keeping a sharp spotlight on ROI, I always believe in multiple funnels on data attribution to produce the exact marketing mix. That also proves me as a data-driven saas digital marketer that provides a way to scale campaigns and to make effective decisions. Finally, measure what matters and optimize your conversions.