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Digital Marketing Freelancer 101: Everything you need to know about Freelance Digital Marketing

Updated: May 26, 2020

Ever contemplated turning into a Digital Marketing Freelancer? Scratch that, have you ever not begun your day with deduction – "What's straightaway?". Try not to stress over it, doubting your profession is completely ordinary, we're all continually searching for something better. What's more, for digital marketers, there are a ton of choices to look over. We can become the leader of an advertising division at a cool brand, be a piece of an organization, join a startup, start our own office, become a digital marketing freelancer or get into independent advanced promoting. Every one of them has upsides and downsides, which we'll conceivably examine in a future post on the grounds that until further notice, we're concentrating on the last mentioned.

Choosing digital marketing freelance as a career is a great option for you to develop expertly, grow new abilities, extend your system, and experience passionate feelings for the activity you do.

This is what we'll cover in this piece.

  • What does actually a digital marketing freelancer do?

  • Different sectors where freelance digital marketer can work

  • Top paying freelance digital marketing countries

  • Where you can find the best freelance digital marketing jobs?

  • What range of abilities and skills is required?

  • How might anybody become a superior specialist?

  • Few Stats that every digital marketer should know

What does actually a digital marketing freelancer do?

Marketing is a fundamental piece of any business, and the world is more digital than any time in recent memory, so it is obvious that digital marketing is as of now one of the "most blazing" divisions right now for organizations to draw in and extend their client base. The term alludes to any substance that is conveyed to showcase through computerized implies, which can incorporate commercials used through search engines, email bulletins, paid social networking efforts, and then some. This positively incorporates SEO (Search Engine Optimization) and PPC (pay-per-click) showcasing, where promoting is intended to improve web indexes so a specific organization's outcomes are more unmistakable than the opposition, and promoting where they endeavor to pick up as much cash by attracting the buyer to tap on a particular advertisement, to show that they have "connected with" with the ad. Truly informal communities and advanced outlets of different types is progressively where the world hunts to discover content, which could be news, diversion, new items, and that's only the tip of the iceberg .Digital marketing permits organizations to present their item/administration and increase trust and footing inside the market, and pulling in a particular segment through the innumerable gadgets that people keep on connecting with – regardless of whether it incorporates PCs, workstations, cell phones, tablets, and more.

Different Sectors Growing where Freelance Digital Marketer can work:

  • e-Commerce

  • StartUps

  • Real Estate

  • HealthCare

  • Hospitality

  • Education

  • Tours & Travels

  • Sports

  • Advertising Media

  • Consumer Goods

  • SAAS

  • LAW

The most prominent countries in the online sphere typically offer the highest salaries for Freelance Digital Marketers

1. Australia

A Digital Marketing freelancer in Australia earns an average salary of AUD 82,166 (USD 62,444.52) per year. The average hourly wage is AUD 42 (USD 31.92) per hour. That’s about 1.4 times higher than the Australian median wage.

2. Netherlands

In Netherlands, the salary for Freelance Digital Marketer earnings ranges from €34,000 to €57,000 (USD 38,765.1 – 64,988.55).

3. USA

Digital Marketing freelancer in the US earn a median salary of $47,853 per year. On the low end, such professional earn $35,122, which increases to $63,810 for top professionals.

4. Canada

According to PayScale, the median salary for Canadian Freelance Digital Marketer is C$47,818 (USD 37,127.22).

5. UK

In the UK, the average Digital Marketing Freelancer'ss salary is £33,393 (USD 43,060.27) per year (£17 (USD 21.92) per hour). Starting professionals earn £23,000 (USD 29,658.5); whereas, professionals with years of experience get as much as £47,000 (USD 60,606.5).

6. Ireland

Ireland offers Digital Marketing Freelancer an average salary of €37 000 (USD 42,185.55) per year. This equates to an hourly wage of €19 (USD 21.66), and it’s about 2 times more than Ireland’s median wage.


Being a Digital Marketing freelancer in Italy, you can expect an average salary of €30,650 (USD 34,945.6) per year or an hourly wage of €16 (USD 18.24). That’s almost 2 times the average salary in Italy.


Freelance Digital Marketing in Singapore earn between S$38,880 and S$59,760 per year (USD 28,132.14 – 43,240.15). The variation in pay is mostly based on experience level, industry, and company size.

9. Spain

Digital Marketing Freelancer in Spain earn between €27,000 and €31,000 (USD 30,784.05 – 35,344.65) per year.

10. India

In India, Finding a professional Digital Marketing Freelancer is difficult since there are lot of digital marketing freelancers are there. They earn an average rate is (USD 10) per hour).

You can find the detailed analysis of digital marketer freelancer salary here

Where you can find the best freelance digital marketing jobs?

Freelancer is not a regular representative in an organization. They can undoubtedly look over any assortment of customers, contingent upon the spending plan and employment required. Advanced advertisers filling in as specialists give their own conditions and consultancy on an autonomous premise. Also, a great deal of them locate their next customer on one of the accompanying stages:

What Skills should Freelance Digital Marketer possess?

A freelance digital markter can be a part of a paid team(ads) and unpaid team( Organic)

Paid: Client will expect you to be more of an analytical person & data-driven.

Organic: Client will expect you to be more of a content person

Skill sets include: Search engine marketing( Adwords, bing, yahoo), social media marketing, email marketing, Search engine optimization, data visualization, data management, analytics 

How to become a freelance digital Marketer:

  • Check website metrics 

  • Clear your basics of digital marketing

  • Follow an SEO/SEM Expert

  • Get a Google Ads Certification

  • Master Facebook Ads Advertising

  • Get Google Analytics certification 

  • Keep yourself updated on new updates and keep learning

  • Learn how to use digital marketing tools

  • Create a portfolio and updated your servies

  • Start hunting clients

Few Stats that every digital marketer should know

  • 4.5 billion Internet users in the world and digital ad spend worldwide is predicted to reach $435.83 billion in 2020

  • Just 8% of advertisers are decreasing their investments on Search this year; this compared to a whopping 46% that are increasing them (WordStream)

  • 84% of publishers and 80% of advertisers run an affiliate program (Forrester)

  • 86.2% of digital display ads in the U.S. will be programmatic by 2020 (eMarketer)

  • By 2023, it’s expected that e-privacy regulations will increase online costs by reducing the use of cookies. In effect, this will likely cripple the online ad market

  • In 2015, the number one search results CTR was 28.6% of the time. This number has dropped to 23.5% in 2019. It’s expected to go below 20% due to Featured snippets, knowledge graphs

  • 80% of their social media leads are coming from LinkedIn says B2B marketers

  • To maximize their traffic, marketers should aim to post at least 16 blogs a month

  • For every $1 spent on Google Ads, businesses typically make on average $2 in revenue (Google Economic Impact)

Have you convinced?

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